loader image

Lashmar Media

cropped logo LMC 1

Video and television



What is Video production?

Video production is the process of making a video by capturing moving pictures (videography) and combining and reducing segments of that film in live and post-production (video editing). The captured video will almost always be saved on the most recent electronic media, such as SD cards. Previously, video was recorded on video tape, hard drive, or solid state storage. Video tape capture is no longer used, and solid state storage is now used only for storage. The Moving Picture Experts Group format (.mpeg,.mpg,.mp4), QuickTime (.mov), Audio Video Interleave (.avi), and Windows Media Video are currently used to distribute it digitally. It’s similar to filmmaking, however the visuals are captured digitally rather than on film stock.


Practically, video production is the art and service of creating content and delivering a finished video product. This can include production of television programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. 

Examples include:

  • a family making home movies with a prosumer camcorder,
  • a solo camera operator with a professional video camera in a single-camera setup (aka a “one-man band”),
  • a videographer with a sound person,
  • a multiple-camera setup shoot in a television studio
  • a production truck requiring a television crew for an electronic field production (EFP) with a production company using set construction on the backlot of a movie studio.

Shooting styles and techniques include:

  • using a tripod for a locked-down, stable shot;
  • hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
  • incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
  • on a jib or crane that smoothly soars to varying heights as seen in the finale of the movie Grease;
  • with a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.

Post production


Post-production editing is at the core of our expertise.  Our in-house post production facility is where our editors and graphic designers bring your creative to life.

If it’s a video to motivate your sales force, a corporate training module, or a award winning Direct Response commercial – we have the experience and the knowledge to tailor the creative style to fit your needs.

Lashmar Media most valuable post-production asset is our carefully curated collection of award winning video editors, not our high-tech equipment or cutting-edge video editing software.

Our diverse team of editing specialists spans the media spectrum, from feature film and documentary editors to specialists in music videos, television, movie trailers, motion graphics, animation, and corporate videos, as well as journalism, live meetings and events, experiential design, and reality TV editors.

This creative diversity allows Lashmar Media to select the ideal lead editor for every project based on the project’s specific objectives, constraints, and creative aspirations.

Lashmar Media provides video editing for the following types of projects:

  • TV Commercials
  • Music Videos
  • Independent Films
  • Documentaries
  • Title Sequences
  • Movie Trailers
  • Broadcast Promos
  • Corporate Videos
  • Brand Videos
  • Promo Videos
  • Viral Videos
  • Pitch Videos
  • Web Commercials
  • Concert Visuals
  • Social Media Videos
  • Nonprofit Video
Untitled 1

Corporate Video Special

Everyone enjoys a good deal. Lashmar Media has devised a cost-effective corporate video production package that includes concept creation, production, and post-production. Lashmar Media will develop, produce, and edit a finished marketing film that meets your objectives if you require an all-in-one script-to-screen solution.

We can shoot at your site or at our studio, which has state-of-the-art facilities for video production in Minneapolis, MN (at an extra price), so you have all you need from pre-production to final edit. In the end, you’ll get high-quality, attention-getting outcomes that will help you attract more customers.

Package Includes:

  • 8 hours – Pre-Production – All the prep time needed
  • 4 hours – Filming at your place of business
  • 2 Employee interviews
  • Footage shot of business operations – B-Roll
  • Exterior AERIAL SHOT of business
  • Introduction logo clips and credit rolls
  • 12 hours – Post Production – Adding graphics,
    sound & video edit
  • 1 – 3 Minute finished corporate video
Typical duration of the final video is 60 to 180 seconds. If hours used exceed those included in package, you will be charged normal hourly rates listed. Some restrictions apply to aerial shots.

R 15.000 (all inclusive)

Social Vlogs Special

Video marketing should be used by everyone. The team at Lashmar Media has made video marketing inexpensive for you. We offer packages that include concept creation, production, and post-production services. Lashmar Media will develop, produce, and edit a finished marketing film that meets your objectives if you require an all-in-one script-to-screen solution.

Our clients are all working on or have already built a social media presence. Video material is allowed in every sensible social media strategy. Lashmar Media serves as a social media content partner, anticipating how your films will be viewed across numerous platforms. We’re familiar with these new channels and their quirks. When developing video initiatives, many elements must be considered:

We offer Social Media Marketing Videos for:

• Facebook: Check out our Facebook video production page to learn more.
• YouTube
• Facebook
• LinkedIn
• Tiktok

Lashmar Media will create your custom molded social media videos for all of your engagements and partner with you on the deployment and measurement for each channel.

R 3000 (all inclusive)

Latest Client's Promotion Videos

Sample of our Television Productions

Sample of Vlogs

In House Productions

WhatsApp Image 2021 11 11 at 14.24.02


You can order a special support package if you need to keep your site properly maintained and up-to-date.